This course will provide theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. It covers topics such as visitor segmentation, product analysis, developing a budget, promotion and after-event assessment. Special emphasis is placed on critical issues now facing event managers such as environmental sustainability and awareness of cultural diversity, technology and community engagement. The reader will learn the necessity of connecting events with the community heritage and culture to provide the local, personalized experienced desired by visitors.
- Faculty: Basilio, Dianne Cristel
- Faculty: Piosca, Rosyell Angelo